Table Showing the Pros and Cons of SEO Best Practices
| Analyze the Pros and Cons of Search Engine Optimization | |
|---|---|
| Pros | Cons |
| Using SEO best practices will save you money on your SEM. | Not using proper SEO on a website could cost 60-70% more to promote that website online. |
| Proper SEO will provide the best opportunity for your website to show in the search engine results pages. | Poor SEO is like a flat tire. You have to fix it before you can advance in the search engine results. Not being where people look can cost you business. 90% of people will not look on page two of search engines. |
| SEO is common knowledge and can be ongoing if you constantly add content. | There are quite a few SEO scams and they offer their services with guaranteed rankings. This will cost you money for useless placement. |
SEO for Business Owners.
If you have a professional search engine optimize your website or you SEO your website on your own you can use this list and resources to check to see if it’s search engine optimized. Search engine optimization can be one of the most difficult steps to building the foundation of your website but again if you get SEO correct at the beginning it will save you time and money when you are ready to promote your business. This means that your organic search engine placement will perform better and that will save in pay per click ad spend short and long term.
SEO Business Website Checklist and Resource
- Check and fix your website page speed score with Google Lighthouse
- Audit and fix your website SEO with Google Lighthouse SEO
- Check and fix your website mobile friendly issues with the same tools above
- This is a SEO starter guide if you need help SEO fundamentals
In conclusion, website SEO, page speed, and a mobile and user friendly website with quality content will always give your business the best chance possible in any search engine like Google. Technically, you should only have to optimize a static website once. If you are adding new pages with content then make sure to optimize the new pages at that time.
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